How visual design choices lead the viewer's eye, prioritize information and create meaning.
The effectiveness of a filmmaker or visual storyteller's ability to convey meaningful design choices in support of their story is first reliant on their understanding and control over the visual image and how they guide the viewers eye within the frame.
Visual Clarity is the thoughtful orchestration of visual design elements to lead the viewer's eye through a visual hierarchy that parses and orders visual information for the viewer to create meaning. Composition, staging, lighting, color and value are among the important design tools for creating effective visual clarity.
By comparing examples of effective and ineffective visual clarity, the importance of the most basic design principles becomes clear. These example shots from Star Wars IV: A New Hope (left) and Star Wars I: The Phantom Menace (right), demonstrate a clear difference in approach to visual clarity from the very same filmamker, George Lucas.
In this workshop, shots from a variety of feature and animated films will be examined and deconstructed for visual clarity. Partcipants can engage in discussion for how to improve clarity, and will learn about basic design exercises to improve clarity.